INDABA YETHU

     Isungulwe ngo-1988, ngesikhathi semini enkulu yobudala be-rap: Popular Jewelry yaqala njengedokodo elincane lobucwebe, yafakwa ngaphakathi kokushintshisana okungasemaphethelweni eSoho, eTribeca naseChinatown. Kusukela lapho ikhule yaba yibhizinisi elinamandla lokuzisebenza uqobo - sonke lesi sikhathi igcina isimo somndeni esisondelene esichaze iminyaka yayo yokuqala. Izitolo eziningi zobucwebe eceleni komugqa weCanal Street zivaliwe ngokuphelele, kodwa Popular Jewelry uye wakhuthazela ngokuqinile kule minyaka engama-30 edlule, wakhuthazelela okunzima kunazo zonke izinhlekelele zezomnotho nezemvelo. Umnikazi webhizinisi, u-Chiok Va Sam, (aka Eva) waziwa ngokuzikhandla emsebenzini wakhe ongapheli (I-Popular ivaliwe ngebhizinisi izinsuku eziyisithupha kuphela selokhu yaqala ukuvulwa) kanye nokuzinikela nentshisekelo ayiletha kumakhasimende akhe nsuku zonke.
 
     Popular Jewelry ulwele ukukhiqiza ubucwebe obusezingeni eliphakeme kakhulu; ukuhlinzeka ngezinsizakalo ezihamba phambili nesipiliyoni samakhasimende. Sifisa ukweqa okulindelwe amaklayenti ethu ngaso sonke isikhathi lapho siwasebenzela. Isibalo samakhasimende ethu osaziwayo sisukela kubaculi bomculo kuya kubalingisi (bobabili izinkanyezi ezikhulayo nehholo / uhambo lwabasaziwayo); lolu hlu oluhlonishwayo lubandakanya abantu bendawo njengamalungu we- I-A $ AP Mob, Amber VallettaI-Ayo & TeoCeeLo Okuluhlaza, Chris Moore, I-Diggy SimmonsIndlovu Indoda, lo I-Flatbush Zombies, IGoldLink, Jaden Smith, Jake GyllenhaalJoey Bada $$, JojiKaley CuocoUKen RebelKirk Knight, Kodie ShaneMacklemore, I-Playboi Carti, Izimali Zamabhange, I-RiceGumURo James, $ ki Mask the Slump uNkulunkuluSmokepurpp, Spencer PrattUStefan Charles, UThimothewu DeLaGhettoU-Tracy Morgan, Travis Scott, Uma Thurman futhi I-Wu-Tang Clan's I-Cappadonna. Siphinde sabusiswa ngamakhasimende aphesheya njengamaBrithani UDev HynesJorja SmithJude Law, Umqondisi Wezobuciko uDior Men's Kim Jones, futhi ULily Allen, ECanada's IJazz Cartier, WaseJapan Izizukulwane ze-EXILE, China Abazalwane Abakhulu, owayekade eyilungu le-ExO UKris Wu, UVaness Wu, ESpain C. Tangana, I-Rosalía, EFrance Ibeyi, EMexico Paulina Rubio, Korea Indawo, kanye ne-Australia UNick Murphy- uhlu luyaqhubeka. Akumangalisi Popular Jewelry bekulokhu kuyi-mecca yobucwebecwebe obuhle bobabili kosaziwayo nakwabendawo. 
 

Umehluko - Kungani Simane Siphatha Ubucwebe obuhle

     Ukuthi ucezu lubhalwe njengobucwebe obuhle noma obugqokile ekugcineni buxhomeke kokuthile okwenziwe ngalo. Ubucwebe obuhle bakhiwe ngezinsimbi eziyigugu ezinjengegolide (ubucwebe obuhle buchazwa njengegolide elinobumsulwa be-10K noma ngaphezulu), isiliva elihle, neplatinamu. Ngoba ubucwebe obuhle benziwa ngezinto eziqinile, ezisezingeni eliphakeme; ngokunakekelwa okufanele, ingamelana kangcono nesikhathi (kaningi kakhulu ezizukulwaneni eziningi) kunabalingani babo bezingubo. Ngenxa yalezi zizathu, igolide. isiliva, neplatinamu kugcina inani lazo kahle kakhulu- ubucwebe obuhle buyimali efanelekile.

UTravi $ Scott - UTravis Scott ngumculi oqopha i-American Hip Hop waseHouston, eTexas no-Eva Popular JewelryU-Playboi Carti okuyi-rapper wase-Atlanta, eGeorgia osayine nama-Awful Record. Kulesi sithombe usekudla kwesokudla no-ASAP Eva ongakwesokunxele Popular JewelryU-Ayleo noMateo Bowles (owazalwa ngo-Okthoba 30, 1996 (Ayo) no-Agasti 29, 1999 (Teo)), owaziwa kakhulu ngokuthi i-Ayo & Teo bangabadansi baseMelika. [2] Bavele kuma-video omculo ka-Usher ethi "No Limit" nethi "Party" kaChris Brown. Ingoma yabo ethi "Rolex" ifike kunombolo 20 kwi-Billboard Hot 100 yase-US.I- $ AP Ant - I-ASAP u-Ant aka YG Addie uyiRapper yaseMelika evela eBaltimore, eMaryland ethula no-Eva e-Eva. Popular JewelryUkusuka kwesobunxele uye kwesokudla: Cherish Hick, Eva kusuka Popular Jewelry, kanye nokuwina umklomelo we-Grammy, umkhiqizi we-platinum ophindwe kasikhombisa uMano owayesebenza eshashalazini lokushaya phezulu, "The Hills" ku-albhamu yeThe Weeknd, "Beauty Behind the Madness" bahlangana ndawonye