Mayelana Us - CHG

INDABA YETHU

     Isungulwe ngo-1988, ngesikhathi semini enkulu yobudala be-rap: Popular Jewelry yaqala njengedokodo elincane lobucwebe, yafakwa ngaphakathi kokushintshisana okungasemaphethelweni eSoho, eTribeca naseChinatown. Kusukela lapho ikhule yaba yibhizinisi elinamandla lokuzisebenza uqobo - sonke lesi sikhathi igcina isimo somndeni esisondelene esichaze iminyaka yayo yokuqala. Izitolo eziningi zobucwebe eceleni komugqa weCanal Street zivaliwe ngokuphelele, kodwa Popular Jewelry uye wakhuthazela ngokuqinile kule minyaka engama-30 edlule, wakhuthazelela okunzima kunazo zonke izinhlekelele zezomnotho nezemvelo. Umnikazi webhizinisi, u-Chiok Va Sam, (aka Eva) waziwa ngokuzikhandla emsebenzini wakhe ongapheli (I-Popular ivaliwe ngebhizinisi izinsuku eziyisithupha kuphela selokhu yaqala ukuvulwa) kanye nokuzinikela nentshisekelo ayiletha kumakhasimende akhe nsuku zonke.

 

     Popular Jewelry ulwele ukukhiqiza ubucwebe obusezingeni eliphakeme kakhulu; ukuhlinzeka ngezinsizakalo ezihamba phambili nesipiliyoni samakhasimende. Sifisa ukweqa okulindelwe amaklayenti ethu ngaso sonke isikhathi lapho siwasebenzela. Isibalo samakhasimende ethu osaziwayo sisukela kubaculi bomculo kuya kubalingisi (bobabili izinkanyezi ezikhulayo nehholo / uhambo lwabasaziwayo); lolu hlu oluhlonishwayo lubandakanya abantu bendawo njengamalungu we- I-A $ AP Mob, Amber Valletta, I-Ayo & Teo, CeeLo Okuluhlaza, Chris Moore, I-Diggy Simmons, Indlovu Indoda, lo I-Flatbush Zombies, IGoldLink, Jaden Smith, Jake Gyllenhaal, Joey Bada $$, Joji, Kaley Cuoco, UKen Rebel, Kirk Knight, Ingabe Shane, Macklemore, I-Playboi Carti, Izimali Zamabhange, I-RiceGum, URo James, $ ki Mask the Slump uNkulunkulu, Smokepurpp, Spencer Pratt, UStefan Charles, UThimothewu DeLaGhetto, U-Tracy Morgan, Travis Scott, Uma Thurman futhi I-Wu-Tang Clan's I-Cappadonna. Siphinde sabusiswa ngamakhasimende aphesheya njengamaBrithani UDev Hynes, Jorja Smith, Jude Law, Umqondisi Wezobuciko uDior Men's Kim Jones, futhi ULily Allen, ECanada's IJazz Cartier, WaseJapan Izizukulwane ze-EXILE, China Abazalwane Abakhulu, owayekade eyilungu le-ExO UKris Wu, UVaness Wu, ESpain C. Tangana, I-Rosalía, EFrance Ibeyi, EMexico Paulina Rubio, Korea Indawo, kanye ne-Australia UNick Murphy- uhlu luyaqhubeka. Akumangalisi Popular Jewelry bekulokhu kuyi-mecca yobucwebecwebe obuhle bobabili kosaziwayo nakwabendawo. 

 

Umehluko - Kungani Simane Siphatha Ubucwebe obuhle

     Ukuthi ucezu lubhalwe njengobucwebe obuhle noma obugqokile ekugcineni buxhomeke kokuthile okwenziwe ngalo. Ubucwebe obuhle bakhiwe ngezinsimbi eziyigugu ezinjengegolide (ubucwebe obuhle buchazwa njengegolide elinobumsulwa be-10K noma ngaphezulu), isiliva elihle, neplatinamu. Ngoba ubucwebe obuhle benziwa ngezinto eziqinile, ezisezingeni eliphakeme; ngokunakekelwa okufanele, ingamelana kangcono nesikhathi (kaningi kakhulu ezizukulwaneni eziningi) kunabalingani babo bezingubo. Ngenxa yalezi zizathu, igolide. isiliva, neplatinamu kugcina inani lazo kahle kakhulu- ubucwebe obuhle buyimali efanelekile.