**Isibuyekezo Sentengo Esibalulekile esivela Popular Jewelry (Est. 1988)**

Makhasimende Ayigugu,

Ngenkathi umama, u-A$AP Eva, eqala ukuvula iminyango yethu ngo-1988, wakha Popular Jewelry ngezithembiso ezimbili eziqondisayo: nikeza ubuciko obukhethekile ngezinsimbi eziyigugu futhi uphathe sonke isivakashi njengomndeni. Cishe eminyakeni engamashumi amane kamuva, sihlala sithembekile embonweni wakhe, ngokuziqhenya sisebenzela umphakathi wethu ngezingcezu ezinhle—ikakhulukazi igolide—ngenkathi sizulazula emakethe eguquguqukayo kakhulu kunangaphambili.

Ukwenyuka kwamanani egolide kulo nyaka kubukhali kakhulu esike sakubona selokhu sasungulwa, futhi amanani entengo asanda kubekwa angenise ukushintsha kwezindleko okukhulu nakakhulu. Ngokungafani nezimbangi eziningi endaweni yobucwebe obuphambili, sisebenza ngamabomu emincane kakhulu ukuze sikwazi ukugcina izingcezu zekhwalithi ephezulu zithengeka. Lokho kuzibophezela—okumaphakathi nalokho esiyikho—kuphinde kusho ukuthi ibhizinisi lethu lizwa umthelela wokushintsha kwentengo kungazelelwe kakhulu.

Nakuba Popular Jewelry singase sibonakale sisisikhulu ku-inthanethi, siseseyisitolo esincane esifanayo, esilawulwa umndeni esaqala ngo-1988. Ithimba lethu elibumbene lihlanganisa izicelo zedizayini yangokwezifiso, ukugcwalisa i-oda, isevisi yamakhasimende, nokugcinwa kwewebhusayithi, okwenza ukubuyekezwa kwamanani esikhathi sangempela kuyo yonke **amashumi ezinkulungwane zezinto ngazinye** kube inselele eqhubekayo.

**Kusho ukuthini lokhu kuwe**

* Izintengo kuwebhusayithi yethu zingase zisale ngemuva kwezindleko zangempela zemakethe.  
* Sigodla ilungelo lokulungisa izintengo nganoma isiphi isikhathi, ngaphandle kwesaziso sangaphambili.  
* Ukuze uthole ikhotheshini enembe kakhulu, efika kumzuzu wanoma iyiphi into, sicela usithinte ngaphambi kokufaka i-oda lakho:  
  * **I-imeyili:** info@popular.jewelry  
  **Ifoni:** (212) 941-7942  

Siyaxolisa kakhulu nganoma yikuphi ukuphazamiseka futhi siyabonga ngokubekezela kwakho nokuqhubeka nokusekela. Qiniseka ukuthi sihlola zonke izindlela zokunciphisa umthelela wezindleko nezintengo eziphakeme zegolide—sidlule kukho konke ukonga okungenzeka kuwe.

Ukwethemba kwakho kusho yonke into kithi, futhi sihlala sizibophezele kwikhwalithi, ukungafihli, kanye nesevisi yesitayela somndeni u-A$AP Eva ayeyibonile ngesikhathi emukela amakhasimende akhe okuqala ngo-1988.

Ozithobayo,

William  
Iphini likahulumeni, Popular Jewelry